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The dawn of the green movement in the hospitality world goes back further than one might think. While many companies in the hotel industry have only recently embraced the environmental aspects of corporate social responsibility (CSR), Kimpton Hotels and Restaurants has over 25 years of experience caring for both the earth and its people. They provide several examples of how to do well by doing good. I believe it is time for the entire world to follow Kimpton’s example and reinvent the way we do business by re-prioritizing what really matters. I am talking about incorporating profits, people, and the planet into ones organization and using Kimpton as an example of how to make this happen.
I do not think anyone would be surprised to learn that it was Kimpton’s first hotel, the Bedford in San Francisco, that in 1981 began looking after its waste in a sustainable manner. Or that the “Eco Floor” at Hotel Triton, another SF establishment, set the bar for environmentally sustainable lodging in 1994, literally helping California write their Green Lodging Program standards. The West Coast just seems to have a knack for combining their social and environmental causes with their business ethics. But after the initial excitement has faded, how does a company sustain its commitment to the environment for over a quarter of a century?
According to a speech at last year’s EcoCity 2008 conference, Steve Pinetti, Senior Vice President of Sales and Marketing at Kimpton, said being green requires two things: weekly meetings and a dedication to reach ones goals knowing the road will always be rocky. “Adults are like college students. Give them a month between meetings and they will wait until two day before and try to cram.” Mandating weekly meetings is absolutely an important step because it allows people to maintain their focus on the end goal. After talking about frequent meetings, Mr. Pinetti then gave an outstanding example of the dedication his company displayed while trying to grow its sustainability program.
When Kimpton decided to switch to earth-friendly cleaning products at all of their hotels, they ran into obstacles again and again. Unable to find a national supplier, they had to deal with six regional suppliers, which naturally increased the complexity of the entire project. Then when experienced cleaning personnel said, “I don’t see any foam. These products don’t work,” Kimpton embarked on a company wide campaign designed to educate their housekeeping staff on the differences between traditional and sustainable cleaning products and how to effectively use the new, green cleaning agents. After training, the hotels complained that these products still did not work, so Kimpton continued to find a solution that would make their goal of using earth-friendly products a reality. They hired a water engineer to test the water at each of their properties and guess what they found. There were nine distinct waters, all with their own pH, across their organization and each water required the cleaning solution to be fine-tuned so it would work effectively.
What began as a relatively simple project took one year but in the end Kimpton had a sustainable cleaning solution. It also had first hand experience about what it takes to truly commit an organization to walking a green path. Today, Kimpton’s dedication is as strong as ever. Here are several examples of what they do to protect the planet and its people.
EarthCare, Kimpton’s flagship environmental program, is as much a philosophy as it is a standard. Employees are empowered to make the choices they believe will make a difference. Every hotel has two EarthCare Champions, employees who lead the initiatives at their own properties and meet with champions from other hotels on a weekly basis to discuss their latest triumphs and work through their most recent setbacks. Since 2005, all hotels and restaurants in the Kimpton family have been required follow the EarthCare program. Now they each adhere to a 50 point list which includes using recycled paper, removing phone books from guestrooms (they remain available upon request), and conducting efficiency audits on their water reducing technologies.
Providing guests with a green meeting option is now common place in the industry. Events at Kimpton properties are always eco-friendly because they were the first company to roll out twelve sustainable practices to all of their meetings at all of their hotels nationally. With Kimpton, every meeting is a green meeting and another opportunity for the company to showcase its true commitment to sustainable hospitality.
During the summer months, Kimpton actively educates its guests and the public-at-large about The Trust for Public Land (TPL), a non-profit focused on preserving community land for people to enjoy. TLP’s Parks for People program is a key focus of Kimpton’s fund raising efforts and hotels will donate $10 per room night when guests request the “TPL Rate”.
Rounding out its social responsibility initiatives, Kimpton donates 100% of its profits from many of the products on its on-line shopping site, Kimpton Style. The Live accessories fund Kimpton’s Red Ribbon Campaign to fight HIV while all proceeds from the Eco line go to Parks for People and money from the Travel & Gifts page are donated to Dress for Success, a organization helping low-income women move into the workforce.
The successes, as well as the stumbling blocks, Kimpton has achieved showcase that they know what it takes to effectively implement a triple bottom line strategy into their business model. I find it very telling that Steve Pinetti’s email is available if people want to share their green travel tips with Kimpton. In many other companies, sustainability is handled by someone in operations, not the Vice President of Sales and Marketing. To be sure, Mr. Pinetti is not alone in developing Kimpton’s eco-strategy, but he appears to be intimately involved. To me it says that being sustainable is such an important aspect within Kimpton that the responsibility to manage the company’s green efforts is linked with the responsibility to manage the entire business. That is impressive as well as encouraging, and a piece of wisdom any organization can use when they begin to focus on people and our planet as well as profits.